GOODWIN'S RULES....

1. Music videos demonstrate genre characteristics

(e.g. stage performance in rock video, dance routine in hip hop)

2. There is a relationship between lyrics and visuals

(the words are interpreted visually either through a narrative, or figuratively through signs and symbols)

3. There is a relationship between music and visuals

(the editing of the visuals is closely linked to the rhythms of the music)

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work

(a visual style)

5. There is frequently reference to notion of looking (screens within screens, telescopes, mirrors etc) and particularly voyeuristic treatment of the female body

6. There is often intertextual reference

(to films, tv programmes, other music videos etc)

The Wombats music video genre research

The Wombats

·         The band are signed to 14th Floor Records and Bright Antenna in the United States.

·         In January 2007, the band released a second limited edition vinyl called Moving to New York, then in May of that year they released a third single which reached number 35 in the UK Singles Chart. Their debut album, entitled The Wombats Proudly Present: A Guide to Love, Loss & Desperation, coincided with the release of "Let's Dance to Joy Division" in October 2007, and peaked at number 11 in the UK Albums Chart.

·         The summer of 2008 saw the band perform live at a number of major festivals including Glastonbury Festival in June and T in the Park in July, opening the BBC Radio 1 / NME Stage set on the Friday. They also played Reading and Leeds Festival on the Saturday and Friday respectively on the Radio 1/NME Stage supporting Babyshambles

·         The first single to be released from the album, "Tokyo (Vampires & Wolves)" was released in the UK on 27 September 2010^] and debuted on the UK Singles Chart at number 23 marking the band's fifth Top 40 hit and third most successful single to date.

·         The Wombats won the Best Dancefloor Filler award at the Shockwaves NME Awards 2008 for their song, ‘Let’s Dance To Joy Division’.

·         They are currently on a successful tour around Britain