GOODWIN'S RULES....

1. Music videos demonstrate genre characteristics

(e.g. stage performance in rock video, dance routine in hip hop)

2. There is a relationship between lyrics and visuals

(the words are interpreted visually either through a narrative, or figuratively through signs and symbols)

3. There is a relationship between music and visuals

(the editing of the visuals is closely linked to the rhythms of the music)

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work

(a visual style)

5. There is frequently reference to notion of looking (screens within screens, telescopes, mirrors etc) and particularly voyeuristic treatment of the female body

6. There is often intertextual reference

(to films, tv programmes, other music videos etc)

The Wombats music video genre research

The Wombats

·         The band are signed to 14th Floor Records and Bright Antenna in the United States.

·         In January 2007, the band released a second limited edition vinyl called Moving to New York, then in May of that year they released a third single which reached number 35 in the UK Singles Chart. Their debut album, entitled The Wombats Proudly Present: A Guide to Love, Loss & Desperation, coincided with the release of "Let's Dance to Joy Division" in October 2007, and peaked at number 11 in the UK Albums Chart.

·         The summer of 2008 saw the band perform live at a number of major festivals including Glastonbury Festival in June and T in the Park in July, opening the BBC Radio 1 / NME Stage set on the Friday. They also played Reading and Leeds Festival on the Saturday and Friday respectively on the Radio 1/NME Stage supporting Babyshambles

·         The first single to be released from the album, "Tokyo (Vampires & Wolves)" was released in the UK on 27 September 2010^] and debuted on the UK Singles Chart at number 23 marking the band's fifth Top 40 hit and third most successful single to date.

·         The Wombats won the Best Dancefloor Filler award at the Shockwaves NME Awards 2008 for their song, ‘Let’s Dance To Joy Division’.

·         They are currently on a successful tour around Britain

Evaluation 7 - Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

On the whole I feel I have learnt a lot from working on our preliminary task for example, I’m very confident now when using certain software’s like IMovie and Garage Band. But I also feel that I’m now confident when using the camera equipment, for example, the camera itself and tripod. On the whole of doing the preliminary task I learnt how to use a basic video camera and all its equipment. But now after using the camera for a long period I now know how to use all of the features that it offers. I now also know from using these cameras how to pick what shots for each scene. As a group for the preliminary task we decided to stick to all of the rules of filming for example, shot reverse shot and the 180 degree rule. When filming our opening sequence we managed to stick to the 180 degree rule and included both shot reverse and match on action shots. When using these shots in our opening scene and the preliminary task it made it look very professional and real.

On the whole I feel after using the Apple mac computers to edit our film was very easy and helped make a professional and very scary film. At first, I found it difficult to work sound effects and the functions but now it’s very simple and easy to use.  The main programme we used was Garage Band at first we couldn't work out how to get the piano setting up on the screen but after a couple of minutes we found it and created a great piece of scary music to go in our film.

Evaluation Activity 6 - What have you learnt about technologies from the process of constructing this product?

We used Youtube to find clips of films trailers and the opening scenes of films instead of buying them which helped immensely. We also used this website to search for other people’s films and there issues they came across when filming.

We also used the software iTunes to move the music we created on garage band to our film. The software was simple to use and as a group we learnt very quickly to use it.

I used Google to research into different film and genres. Google made my life a lot easier to find the films we were after. Because it listed thousands of films and there genres.

When I was first introduced to Blogger I found it quite difficult to use, but after a while I found it simple and easy to use for example, when putting work on the blog. My favourite part about the blog was the easy way of adding pictures to the blog to make it more effective.

One of the best software I used was Garage Band this helped with composing every bit of music on our film. This software was very easy to use and very effective when creating music.

EVALUATION ACTIVITY 5 - How did you attract/address your audience?

This screen shot shows a real link to the film ‘The Strangers’ because of the real life house setting. This shows the audience that it’s very real because it’s similar to their own lives and creates a scary atmosphere. This is our USP, the fact that it’s so close to the audience’s real life. From the research that we found from using questionnaires we gained the knowledge of our target audience. We found out that we should aim our film at young couples from the age of 15 upwards because we feel that they can get the feel of the film.

This screen shot shows the character 'George' relaxed on the sofa watching television. this shows to the audience that hes very comfortable and not worried about anything. This shows to the audience that its very realistic and refers to their lives. This would create an Adrenalin rush for the audience and make them want to come back. Also from the research that we found from doing the questionnaires the audiences want to see real life relating movies, because it scares them even more. We also added sound effects to make the atmosphere more appealing and scary to the audience. Most people who filled in the questionnaires believe that sound effects really effect the film and make it a lot more spooky.

Evaluation Activity 4 - Who would be the audience for your media project?

Natalie is a member of our target audience. She is 19 years old and she is very interested in horror films especially our type of horror film. She shops at Primark, Accessorise, Jack Wills and Topshop. She listens to lots of types of music genres but here favourite artists are JLS, Pixie Lott and Katy Perry. Natalie enjoys watching The Inbetweeners because she finds it very funny and relates to real life. Her favourite film is ‘The Strangers ‘because she loves the way that the audience have to think about how things that could happen next and the way it really relates to real life. This is what attracts her to our film, 'Knock, Knock Who’s There?’ Our film would keep Natalie on the edge of her seat and she would get the adrenalin rush that she craves for when watching these films.

In the opening 2 minutes of our film ‘Knock, Knock Who’s There?’ there is a use of weapons which we feel that is inappropriate to certain ages so we decided to rate our film as 15. We also feel children under this age will be terrified by our film and its very wrong for them to watch it.

Evaluation Activity 3 - What kind of media institution might distribute your media product and why?

Horror films are very popular in the cinema and TV. There is even a whole channel dedicated to horror films, Sky Movies Horror, which shows films such as 'My Bloody Valentine', 'Jennifer's Body' and 'Paranormal Activity'. Main TV channels such as BBC One, ITV and Channel 4 occasionally show films, but they are normally shown late at night because horror films are not suitable for the young audience the channels have.

We aim to show are film to big cinema chain for example, Vue and Odeon are the main cinemas we would aim to have our film shown in. Vue cinemas are not as well-known as Odeon but they are still well respected and show the same films as Odeon. Odeon cinemas are the largest cinema chain in Europe and so we would love to have our film ‘Knock, Knock Who’s There?’ in these big film cinema chains.

Our local Odeon cinema, in Guildford, is currently showing all the new films such as, Harry Potter and the Deathly Hallows Part 1, The Tourist and Monsters. The genre of horror is very common in cinemas as it is an extremely popular genre because people like having the adrenaline rush of being scared and on the edge of their seat.

Horror film festivals are held all around the world, for example, New York. The New York City Horror Festival shows horror films that have been made by hopeful film directors. Awards are then presented such as best feature film, best special effects and best screenplay. Film4 Fright fest is an annual film festival held in London. Fans gather for five days of premieres, previews, personal appearances, signings and surprises.

On the whole, we as a group would love to have our film shown in the big cinema chains such as, Vue and Odeon. But we wouldn’t mind even if it only got to the stage of being shown at the horror festivals for example, New York City horror festival.