Evaluation Activity 3 - What kind of media institution might distribute your media product and why?

Horror films are very popular in the cinema and TV. There is even a whole channel dedicated to horror films, Sky Movies Horror, which shows films such as 'My Bloody Valentine', 'Jennifer's Body' and 'Paranormal Activity'. Main TV channels such as BBC One, ITV and Channel 4 occasionally show films, but they are normally shown late at night because horror films are not suitable for the young audience the channels have.

We aim to show are film to big cinema chain for example, Vue and Odeon are the main cinemas we would aim to have our film shown in. Vue cinemas are not as well-known as Odeon but they are still well respected and show the same films as Odeon. Odeon cinemas are the largest cinema chain in Europe and so we would love to have our film ‘Knock, Knock Who’s There?’ in these big film cinema chains.

Our local Odeon cinema, in Guildford, is currently showing all the new films such as, Harry Potter and the Deathly Hallows Part 1, The Tourist and Monsters. The genre of horror is very common in cinemas as it is an extremely popular genre because people like having the adrenaline rush of being scared and on the edge of their seat.

Horror film festivals are held all around the world, for example, New York. The New York City Horror Festival shows horror films that have been made by hopeful film directors. Awards are then presented such as best feature film, best special effects and best screenplay. Film4 Fright fest is an annual film festival held in London. Fans gather for five days of premieres, previews, personal appearances, signings and surprises.

On the whole, we as a group would love to have our film shown in the big cinema chains such as, Vue and Odeon. But we wouldn’t mind even if it only got to the stage of being shown at the horror festivals for example, New York City horror festival.